Best Real Estate CRM Software 2026: Top 10 for Agents
Real estate agents need specialized CRM software to manage leads, automate follow-ups, and close more deals.
Quick Comparison
| CRM | Best For | Starting Price | Key Feature |
|---|---|---|---|
| Follow Up Boss | Teams | $58/user/mo | Lead routing |
| kvCORE | Brokerages | Custom | All-in-one |
| LionDesk | Solo agents | $25/mo | Affordability |
| Real Geeks | Lead gen | $299/mo | Website + CRM |
| Wise Agent | Value | $32/mo | Features/price |
1. Follow Up Boss — Best for Teams
Price: $58-499/user/month
Follow Up Boss excels at lead management and team collaboration.
Features
- ✅ Smart lead routing
- ✅ Call tracking
- ✅ Email/SMS campaigns
- ✅ Team management
- ✅ 200+ integrations
- ✅ Action plans
Best For: Real estate teams, high-volume agents.
2. kvCORE — Best All-in-One Platform
Price: Custom pricing
kvCORE provides a complete real estate tech stack.
Features
- ✅ IDX website
- ✅ CRM
- ✅ Lead generation
- ✅ Marketing automation
- ✅ Smart CMA
- ✅ Transaction management
Best For: Brokerages, large teams.
3. LionDesk — Best Budget Option
Price: $25-99/month
LionDesk offers solid features at low prices.
Features
- ✅ Video messaging
- ✅ Email/SMS drips
- ✅ Power dialer
- ✅ Transaction management
- ✅ AI lead assist
Best For: Solo agents, budget-conscious.
4. Real Geeks — Best Lead Generation
Price: From $299/month + PPC
Real Geeks combines lead gen with CRM.
Features
- ✅ IDX websites
- ✅ Lead generation
- ✅ CRM included
- ✅ Facebook marketing
- ✅ Drip campaigns
Best For: Agents wanting website + CRM package.
5. Wise Agent — Best Value
Price: $32-49/month
Wise Agent packs many features at low cost.
Features
- ✅ Contact management
- ✅ Transaction management
- ✅ Drip campaigns
- ✅ Landing pages
- ✅ Extensive integrations
Best For: Agents wanting great value.
Feature Comparison
| Feature | Follow Up Boss | kvCORE | LionDesk |
|---|---|---|---|
| Lead routing | ✅ Best | ✅ | Basic |
| IDX website | ❌ | ✅ | ❌ |
| Power dialer | Add-on | ✅ | ✅ |
| Video email | ✅ | ✅ | ✅ |
| Transaction mgmt | Basic | ✅ | ✅ |
Our Recommendations
| Need | Choose |
|---|---|
| Teams | Follow Up Boss |
| All-in-one | kvCORE |
| Budget | LionDesk |
| Lead gen | Real Geeks |
| Value | Wise Agent |
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Last updated: January 2026